Heather Hazard

Branding

Brand identity system for a childrens art book store. This program consists of Identity, advertising, letterhead, website, signage (interior and exterior), and package design. The logo for Kid Nouveau consists of three different states. The book and wordmark remain consistent and the holding form changes depending on application. Each holding form illustration represents the different medium a child may explore in art. All of the brand extensions stem from the logo and wordmark.

• Network Traverse City
• eFulfillment Service
• Alpers Custom Welding
• Shale Inspection Service
• Kid Nouveau

Kid Nouveau

Brand identity system for a childrens art book store. This program consists of Identity, advertising, letterhead, website, signage (interior and exterior), and package design. The logo for Kid Nouveau consists of three different states. The book and wordmark remain consistent and the holding form changes depending on application. Each holding form illustration represents the different medium a child may explore in art. All of the brand extensions stem from the logo and wordmark.